What is this all about?

We’re all about the Western Australian cafe scene. We see these businesses as important parts of the community and the movement to promote the uniquely Western Australian method of ordering a stronger coffee is a point of pride.

What is the goal?

The ultimate goal is to focus the social media conversation around convincing Hugh Jackman, the WAAPA trained Hollywood superstar to add this Perth icon to his very own cafe in NYC, Laughing Man Cafe. This would set the Long Mac Topped Up on a path of World Wide notoriety as the go to order when a flat white just doesn’t cut it.

Long Mac Topped Up > Double shot caffe latte

Why Hugh ?

Well not only is he the nicest man in Hollywood, he's also spent plenty of time in Perth while he attended WAAPA, so we have that connection. He also loves coffee and all profits from his cafe, goes back into promoting and paying for sustainably and ethically sourced coffee.

How do you plan on doing this?

We plan on firstly gaining the support of local cafes and providing them with signage and social media tools to help them engage with their daily customers on what is possibly an intriguing subject. It will be the goal of the business owner to inform the interested customer and include them in the progress of this mammoth task. The invested customer shares the goal and the movement in turn providing advertising and support for the small business.

How can i help?

You can help by sharing the story. If you would like to be a part then start using the hashtag #lmtu4hugh across the social media platforms we have set up. If you are a cafe and would like to join in send us an email hello@longmactoppedup.com

twitter: twitter.com/longmac_topd_up

Instagram:instagram.com/longmac_topd_up

Tik Tok: tiktok.com/@longmac_topd_up

LinkedIn : linkedin.com/company/longmactoppedup

Facebook Page: facebook.com/longmactoppedup

Facebook group: facebook.com/groups/lmtu4hugh